Building Profiles

Welcome to the world of building profiles with Lytics! Here, you can unlock the full potential of understanding your audience through three key aspects available right out of the box:

Default Profile Attributes: Lytics offers a robust set of pre-packaged user attributes, including automatically generated and customizable ones. Empowered by predictive modeling and machine learning algorithms, these attributes enable you to gain deeper insights into your audience.

Default Segments: Explore predefined user segments that categorize your audience based on behavioral and demographic factors. With no lift or custom definition required, these segments offer quick insights for tailored marketing strategies.

Ready to dive in? Click on each section to explore the details and enhance your profiling efforts effortlessly. Looking for a recommendation? We say you should start by understanding all the available attributes.