Categorizing users based on their behaviors and characteristics is pivotal for effective audience targeting and personalization strategies. Lytics audience segmentation offers a powerful tool for organizing users into meaningful groups based on shared attributes or behaviors. This section provides a comprehensive overview of all audience segments that are provided out-of-the-box.

Available Segments (Audiences)

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Lytics audience segments apply predefined rules to each user profile as they update. Membership in these segments is maintained in real-time and can trigger subsequent actions when users enter or exit the segment.

The following audience segments are all available out of the box, with no customization necessary in all Lytics pricing tiers.

Name	Slug	Description
All	`all`	Your entire user base, both anonymous and known.
Known Profiles	`known_profiles`	Any user who has at least one strong identifier, such as email.
Anonymous Profiles	anonymous_profiles	Any user profile with only a Lytics cookie as the single identifier.
Anonymous Profiles - 30 days	`anonymous_profiles_30_days`	Any user profile with only a Lytics cookie as the single identifier and activity in the past 30 days.
Anonymous Profiles - 60 days	`anonymous_profiles_60_days`	Any user profile with only a Lytics cookie as the single identifier and activity in the past 60 days.
Anonymous Profiles - 90 days	`anonymous_profiles_90_days`	Any user profile with only a Lytics cookie as the single identifier and activity in the past 90 days.
Lytics New	`smt_new`	Any user profile that was first created within the past 7 days.
Lytics Highly Engaged	`smt_power`	Any highly active user profile meets the following requirements: quantity > 50, frequency > 50, intensity > 25, momentum > 40, and overall created more than 7 days ago.
Lytics Currently Engaged	`smt_active`	Any user with a momentum of > 10 and activity in the past 7 days.
Lytics Previously Engaged	`smt_inactive`	Any user with a momentum of < 10 and activity outside the past 7 days.
Lytics Disengaged	`smt_dormant`	Any user with a frequency of < 5 and activity outside the past 7 days.
Lytics Unscored	`smt_unscored`	Any user profile that has not been fully scored is generally used for debugging.
Unhealthy Profiles	`default_unhealthy_profiles`	Any user profile that is in an unhealthy state. Commonly caused by merge conflicts such as rules which conflict.