Lytics profiles enjoy access to both a universal schema, which provides computed, intelligent attributes on every profile in Lytics, as well as a common schema, a set of standard attributes that facilitates faster integration and more reliable consistency when integrating profiles to and from other systems.

Growth and Enterprise Lytics accounts may also customize their schema with additional fields and mappings.

Universal Schema

Lytics' universal schema delivers a set of intelligent attributes that are universal to every profile that gets created, regardless of data source, age, or their anonymous or known status.

These attributes include rich behavioral models, AI-derived interests, and identity resolution metadata, leading to more comprehensive insights on all of your profiles. (Not just the known ones!)

Universal attributes provide a common vocabulary with which to think about how you might engage with each and every individual — what they're interested in, what their engagement has been, or how they're likely to engage in the future.

Identifiers

Identifiers in Lytics Schema serve to stitch profiles together. For instance, if you pass an email along with the _uid, all events that have only been associated with either identifier will be merged into a single comprehensive profile.

Default identifiers are listed below. Some jobs in your data pipeline may add new identifiers to your schema, like shopify_customer_id or salesforce_contact_ids.

Field	Short Description	Long Description	Example
`_id`	Lytics ID	A unique ID that represents the materialized profile in Lytics.	`"4fafb5b3-b199-58f2-a68b-4b266b363dd1"`

Metafields

Metafields encompass all system-level information that provides insights into the health and breadth of the profile. This includes data such as creation date, last update timestamp, source information, and other metadata associated with the profile's management and maintenance. Metafields offer a behind-the-scenes view of the profile's overall status and administration.

Field	Short Description	Long Description	Example
`_created`	Created	The time a profile was created.	`"2024-02-28T02:45:51.377423153Z"`
`_last_scored`	Last Scored Timestamp	The time a profile was last scored by Lytics.	`"2024-02-28T02:45:51.377423153Z"`
`_modified`	Modified Timestamp	The time a profile was last modified by Lytics.	`"2024-02-28T02:45:51.377423153Z"`
`_num_aliases`	Number of Aliases	The number of aliases for a profile, as calculated by Lytics' Identity Resolution.	`5`
`_num_days`	Number of Days	The number of distinct days a profile has had activity.	`3`
`_num_events`	Number of Events	The total number of events processed for a profile.	`81`
`_num_streams`	Number of Streams	The number of distinct data streams in which a profile has been present.	`2`
`_streamnames`	Stream Names	The distinct streams in which a profile has been present.	`["default"]`

Behavioral

Behavioral attributes comprise a multidimensional set of scores that provide insight into an individual's behavior over time.

These insights are invaluable when personalizing experiences based on changes in behavior or behaviors indicative of high likelihood. For instance, you might want to present a premium offer to users exhibiting higher momentum than usual.

Behavioral attributes enable targeted and timely interventions tailored to user actions and patterns.

Field	Short Description	Long Description	Example
`score_consistency`	Consistency	Measures the long-term consistency of a typical user's daily engagement.	`56`
`score_frequency`	Frequency	Measures the frequency of a user's engagement, relative to your most frequent users.	`74`
`score_intensity`	Intensity	Measures the depth of a typical user's daily engagement.	`3`
`score_maturity`	Maturity	Measures the length of a user's history, relative to your most mature users.	`97`
`score_momentum`	Momentum	Measures the rate at which user engagement is changing.	`45`
`score_propensity`	Propensity	Measures how likely a user is to re-engage with more activity.	`91`
`score_quantity`	Quantity	Measures the quantity of a user's engagement, relative to your most frequent users.	`12`
`score_recency`	Recency	Measures the recency (over a 1 year window) of a user's engagement.	`28`
`score_volatility`	Volatility	Measures the long-term volatility of the depth of a typical user's daily engagement.	`63`

Interests

Interests entail understanding the topics a user is interested in based on their interactions, cross-referenced by deep programmatic analysis of their online activities. This allows for tailored content recommendations and targeted messaging aligned with the user's preferences and engagement history.

Field	Short Description	Long Description	Example
`lytics_content`	Lytics Content	A map of topic-level interests for the user.	`{"Shoes":0.76,"Pants":0.43}`

Intelligence

Attributes classified as intelligence encompass diverse, highly valuable information to facilitate relevant and high-value personalized experiences. Within this category, you'll discover real-time segment membership, values crucial for split testing and experimentation, and direct correlation to our real-time machine learning modeling. These attributes empower dynamic and data-driven decision-making, enhancing the efficacy of personalized marketing strategies.

Field	Short Description	Long Description	Example
`_segments`	Segment Membership	The segments or audiences of which on individual is a member.	["all", "anonymous_profiles", "smt_power"]
`_split`	Random Split 1	A randomly assigned value for making randomized audiences and driving experiments.	0
`_split2`	Random Split 2	A randomly assigned value for making randomized audiences and driving experiments.	99
`segment_prediction`	Lytics Predictive Scores	Scores from Lytics SegmentML Predictive Models.	{"likely_to_buy_shoes": 0.47}
`segment_prediction_percentile`	Lytics Preditive Percentiles	Percentiles from Lytics SegmentML Predictive Models.	{"likely_to_buy_shoes": 91}

`_split`

Random splits are assigned by algorithmic hashing and result in an even distribution across profiles.

There are 100 possible splits (0-99), so creating an audience where _split = 44 would result in a random subset of 1% of profiles. A random split where _split < 50 would result in a subset of 50% of profiles.

`_split2`

Having access to two random split assignments allows you to target 100*100, or 10k different subsets of your audiences.

This means you can create splits that are capable of targeting down to 0.01% of profiles.

`segment_prediction`

Lytics' SegmentML models provide scores for modeling custom outcomes in Lookalike models. Each active model attaches a score (between 0 and 1) to a profile with its name.

`segment_prediction_percentile`

Similar to segment_prediction values, the percentiles provide the ability to create audiences and target users based on their percentile instead of their raw score. This enables you, for example, to create audiences of users with the top 10% of scores (by using segment_prediction_percentile > 90).

Common Schema

Common fields help to structure your profiles in a way for developers to easily plug into them, and for marketers to easily use them in personalization.

Common mappings help to translate your source data into a format that can be used by common fields.

These fields and mappings help to provide consistency in your profiles, regardless of the source from which the data came.

For example, your CRM might have "tax_exempt": "true", while your data warehouse might has "tax_status": "exempt", and your ESP might have "is_tax_exempt": 1. In Lytics' Common Schema, this would simply be represented as "tax_exempt": true.

Pre-defined Mappings

For your convenience, Jobs managed in your Data Pipeline will automatically create schema fields and mappings to implement Lytics Common Schema in your data so that you can get to more use cases more quickly with our Inspiration Library.

Some fields, like name, are automatically part of every Lytics account.

Other channel-specific fields will be added when you add channel-specific data sources to your account. For example, adding a Shopify import job to your data sources would add the common schema field purchase_total, among others.

Identifiers

Default identifiers are listed below. Some jobs in your data pipeline may add new identifiers to your schema, like shopify_customer_id or salesforce_contact_ids.

Field	Short Description	Long Description	Example
`_uids`	Web Cookie Id: All	All cookies associated with a profile.	`["50b772f5-a0be-42f2-8828-84b8db5d5a23"]`
`email`	Email Address	Email address of a profile.	`"[email protected]"`
`email_sha256`	Email Address: Hash (SHA256)	SHA256 hash of the profile's email address.	`"e43763399e5318f14cd7473c4902a6b319343d577ec8283898a5edf9dbc6d711"`
`external_id`	External ID	An identifier to link a profile to custom sources.	`"abc123"`

`_uids`

jstag.send({
  "_uid": "50b772f5-a0be-42f2-8828-84b8db5d5a23"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "_uid": "50b772f5-a0be-42f2-8828-84b8db5d5a23"
}'

echo '{
  "_uid": "50b772f5-a0be-42f2-8828-84b8db5d5a23"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "_uid": "50b772f5-a0be-42f2-8828-84b8db5d5a23"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`email`

An individual's email address is automatically standardized (syntactically validated and lower-cased) so as to be compatible as an identifier in your identity graph.

jstag.send({
  "email_address": "[email protected]"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "email_address": "[email protected]"
}'

echo '{
  "email_address": "[email protected]"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "email_address": "[email protected]"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`email_sha256`

The SHA256 hash of an individual's email address. In the event that your account has an email address present, the hash is automatically computed so as to be compatible with external systems that require the SHA256 hash for integration. In the event that you don't want any PII in your account, you can pass the hash directly instead of the raw address.

jstag.send({
  "email_address": "[email protected]"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "email_address": "[email protected]"
}'

echo '{
  "email_address": "[email protected]"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "email_address": "[email protected]"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`external_id`

Optional, and if provided, this will usually come from your proprietary, first-party database. This will be used for profile stitching and should therefore be unique to an individual.

jstag.send({
  "external_id": "abc123"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "external_id": "abc123"
}'

echo '{
  "external_id": "abc123"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "external_id": "abc123"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Interests

Field	Short Description	Long Description	Example
`hashedurls`	Hashed URLs	A map of URLs an individual has engaged with, indexed by each URL's hashed value.	`{"hashedurls":{"4058474390481920149":5,"680176754148162020":2}}`

`hashedurls`

A history of an individual's most recently visited URLs, helpful for powering Lytics' Interest Engines. A siphash of each URL's sanitized value (without query parameters) is used to index the map.

hashedurls are used in Lytics' standard Interest Engine, but you can create additional Interest Engines with other sets of URLs, product IDs, or atomic content IDs from your CMS.

jstag.send({
  "url": "www.lytics.com/blog/real-talk-about-real-time-cdps/"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "url": "www.lytics.com/blog/real-talk-about-real-time-cdps/"
}'

echo '{
  "url": "www.lytics.com/blog/real-talk-about-real-time-cdps/"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "url": "www.lytics.com/blog/real-talk-about-real-time-cdps/"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Intelligence

Field	Short Description	Long Description	Example
`next_event`	Next Event	Stream-specific preditions for the timestamp of the next expected interaction on a stream.	``
`needs_message`	Needs Message	Stream-specific score to predict how much an individual "needs" a message on a data stream.	``

`needs_message`

The "needs message" score evaluates how likely an individual is to engage on a channel without any messaging.

A higher score would indicate that an individual is less likely to return within a typical engagement window (relative to other individuals in a data stream). A lower score would indicate that they are more likely to return within a typical engagement window.

Details

Details encompass all default attributes related to user demographics and general information, including name, phone number, status, etc. It serves as a catch-all for attributes not specifically tied to interactions or behaviors.

Field	Short Description	Long Description	Example
`first_name`	First Name	An individual's first name.	`"Jane"`
`last_name`	Last Name	An individual's last name.	`"Doe"`
`name`	Name	An individual's name.	`"Jane Doe"`
`birthday`	Birthday	An individual's birthday.	`"July 22"`
`birthday`	Date of Birth	An individual's exact date of birth.	`"2000-07-22"`
`phone`	Phone Number	In most cases, this will be automatically formatted in E164 format.	`"+15555555555"`
`phone_mobile`	Mobile Phone Number	In most cases, this will be automatically formatted in E164 format.	`"+15555555555"`
`address1`	Address 1	First line of customer address.	`"30 Rockefeller Plaza"`
`address2`	Address 2	Second line of customer address.	`"Suite 1000"`
`city`	City	This will usually correspond to a contact-provided value -- registration, shipping address, etc.	`"New York"`
`region`	Region, State or Province	This will usually correspond to a contact-provided value -- registration, shipping address, etc.	`"NY"`
`country`	Country	This will usually correspond to a contact-provided value -- registration, shipping address, etc.	`"USA"`
`postal_code`	Postal Code	This will usually correspond to a contact-provided value -- registration, shipping address, etc.	`"10112"`
`status`	Profile Status	This may be used to indicate a generic customer status -- active, churned, premium, unknown, etc.	`"active"`

`first_name`

jstag.send({
  "first_name": "Jane"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "first_name": "Jane"
}'

echo '{
  "first_name": "Jane"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "first_name": "Jane"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`last_name`

jstag.send({
  "last_name": "Doe"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "last_name": "Doe"
}'

echo '{
  "last_name": "Doe"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "last_name": "Doe"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`name`

An individual's name may take a few forms, depending on the source, and this field may sometimes be just the first name, a combination of names, or completely empty.

jstag.send({
  "name": "Jane Doe"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "name": "Jane Doe"
}'

echo '{
  "name": "Jane Doe"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "name": "Jane Doe"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`birthday`

jstag.send({
  "birthday": "July 22"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "birthday": "July 22"
}'

echo '{
  "birthday": "July 22"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "birthday": "July 22"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`birthday`

jstag.send({
  "dob": "2000-07-22"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "dob": "2000-07-22"
}'

echo '{
  "dob": "2000-07-22"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "dob": "2000-07-22"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`phone`

jstag.send({
  "phone": "555-555-5555"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "phone": "555-555-5555"
}'

echo '{
  "phone": "555-555-5555"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "phone": "555-555-5555"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`phone_mobile`

jstag.send({
  "mobile": "555-555-5555"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "mobile": "555-555-5555"
}'

echo '{
  "mobile": "555-555-5555"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "mobile": "555-555-5555"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`address1`

jstag.send({
  "address1": "30 Rockefeller Plaza"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "address1": "30 Rockefeller Plaza"
}'

echo '{
  "address1": "30 Rockefeller Plaza"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "address1": "30 Rockefeller Plaza"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`address2`

jstag.send({
  "address2": "Suite 1000"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "address2": "Suite 1000"
}'

echo '{
  "address2": "Suite 1000"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "address2": "Suite 1000"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`city`

jstag.send({
  "city": "New York"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "city": "New York"
}'

echo '{
  "city": "New York"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "city": "New York"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`region`

jstag.send({
  "region": "NY"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "region": "NY"
}'

echo '{
  "region": "NY"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "region": "NY"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`country`

jstag.send({
  "country": "United States"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "country": "United States"
}'

echo '{
  "country": "United States"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "country": "United States"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`postal_code`

jstag.send({
  "postal_code": "10112"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "postal_code": "10112"
}'

echo '{
  "postal_code": "10112"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "postal_code": "10112"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`status`

jstag.send({
  "status": "active"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "status": "active"
}'

echo '{
  "status": "active"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "status": "active"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Geo

Geolocation attributes are inferred from geolocation on network activity.

Field	Short Description	Long Description	Example
`geoip_location`	GeoIP: Location	Latitude, longitude and accuracy of an individual's most recently collected IP address.	`{"lat": 47.6062, "long": -122.3321,, "accuracy": 123.0}`
`geoip_org`	GeoIP: Organization	Organization inferred from the most recently observed IP address for an individual. This may correspond to a business name, or an internet service provider in the case of residential IP addresses.	`"Acme Corp."`
`geoip_country`	GeoIP: Country	Country inferred from the most recently observed IP address for an individual.	`"USA"`
`geoip_city`	GeoIP: City	City inferred from the most recently observed IP address for an individual.	`"New York"`
`geoip_region`	GeoIP: Region	Region, state, or province inferred from the most recently observed IP address for an individual.	`"NY"`
`designated_market_area`	Designated Market Area	An individual's designated marketing area.	`"New York"`
`timezone`	Timezone	Timezone associated with an individual's browser or location.	`"-4"`

`geolocation`

jstag.send({
  "ip_address": "192.168.0.1"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "ip_address": "192.168.0.1"
}'

echo '{
  "ip_address": "192.168.0.1"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "ip_address": "192.168.0.1"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`geoip_org`

jstag.send({
  "ip_address": "192.168.0.1"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "ip_address": "192.168.0.1"
}'

echo '{
  "ip_address": "192.168.0.1"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "ip_address": "192.168.0.1"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`geoip_country`

jstag.send({
  "ip_address": "192.168.0.2"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "ip_address": "192.168.0.2"
}'

echo '{
  "ip_address": "192.168.0.2"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "ip_address": "192.168.0.2"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`geoip_city`

jstag.send({
  "ip_address": "192.168.0.3"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "ip_address": "192.168.0.3"
}'

echo '{
  "ip_address": "192.168.0.3"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "ip_address": "192.168.0.3"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`geoip_region`

jstag.send({
  "ip_address": "192.168.0.4"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "ip_address": "192.168.0.4"
}'

echo '{
  "ip_address": "192.168.0.4"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "ip_address": "192.168.0.4"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`designated_market_area`

jstag.send({
  "dma": "New York"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "dma": "New York"
}'

echo '{
  "dma": "New York"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "dma": "New York"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`timezone`

jstag.send({
  "timezone": "-4"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "timezone": "-4"
}'

echo '{
  "timezone": "-4"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "timezone": "-4"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Device

Device attributes describe the devices that have been associated with an individual and their activity.

Field	Short Description	Long Description	Example
`device_id`	Device ID: Most Recent	An individual's most recent device ID.	"555837ca-cce7-496c-8acc-552793ce969a"
`device_ids`	Device ID: All	The collection of all of an individual's observed device IDs.	["555837ca-cce7-496c-8acc-552793ce969a"]
`device_advertising_id`	Device Advertising ID: Most Recent	An individual's most recent device ID.	"AB1234CD-E123-12FG-J123"
`device_advertising_ids`	Device Advertising ID: All	The collection of all of an individual's device IDs.	["AB1234CD-E123-12FG-J123"]
`device_types`	Device: Types	The collection of all of an individual's observed device types.	{"desktop": 1, "mobile": 100}
`user_agent`	User Agent	The most recent user agent of an individual's browser.	"Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36"
`is_mobile`	Mobile Visitor	A flag to indicate if the user has ever been a mobile visitor.	"FALSE"
`is_bot`	Is Bot	A flag to indicate whether or not an individual is suspected of being a bot (determined by their user agent).	"FALSE"
`device_os`	Device: OS	The operating system of an individual's most recent device.	"iOS"
`device_model`	Device: Model	The model of an individual's most recent device.	"iPhone 15"
`browser_hash`	Browser: Computed Hash	The set computed hash of an individual's browsers.	["555837ca-cce7-496c-8acc-552793ce969a"]
`browser`	Browser: Version	The version of an individual's browser.	"Chrome/130.0.0.0"

`device_id`

jstag.send("555837ca-cce7-496c-8acc-552793ce969a")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"555837ca-cce7-496c-8acc-552793ce969a"'

echo '"555837ca-cce7-496c-8acc-552793ce969a"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("555837ca-cce7-496c-8acc-552793ce969a");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`device_ids`

jstag.send("555837ca-cce7-496c-8acc-552793ce969a")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"555837ca-cce7-496c-8acc-552793ce969a"'

echo '"555837ca-cce7-496c-8acc-552793ce969a"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("555837ca-cce7-496c-8acc-552793ce969a");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`device_advertising_id`

This may be a Google Advertising ID (GAID) or an Apple Identifier for Advertisers (IDFA).

jstag.send("AB1234CD-E123-12FG-J123")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"AB1234CD-E123-12FG-J123"'

echo '"AB1234CD-E123-12FG-J123"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("AB1234CD-E123-12FG-J123");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`device_advertising_ids`

These may be a Google Advertising ID (GAID) or an Apple Identifier for Advertisers (IDFA).

jstag.send("AB1234CD-E123-12FG-J123")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"AB1234CD-E123-12FG-J123"'

echo '"AB1234CD-E123-12FG-J123"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("AB1234CD-E123-12FG-J123");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`device_types`

jstag.send("desktop")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"desktop"'

echo '"desktop"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("desktop");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`user_agent`

jstag.send({
  "useragent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "useragent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36"
}'

echo '{
  "useragent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "useragent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`is_mobile`

jstag.send({
  "_uamob": "f"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "_uamob": "f"
}'

echo '{
  "_uamob": "f"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "_uamob": "f"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`is_bot`

jstag.send({
  "_uabot": "f"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "_uabot": "f"
}'

echo '{
  "_uabot": "f"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "_uabot": "f"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`device_os`

jstag.send({
  "device_os": "iOS"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "device_os": "iOS"
}'

echo '{
  "device_os": "iOS"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "device_os": "iOS"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`device_model`

jstag.send({
  "device_model": "iPhone 15"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "device_model": "iPhone 15"
}'

echo '{
  "device_model": "iPhone 15"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "device_model": "iPhone 15"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`browser_hash`

While not a default part of your identity graph, this field may be promoted to an identifier to perform identity stitching. This should be performed with caution as it is not guaranteed to be unique and can result in stitching individuals with similarly configured browser.

jstag.send({
  "browser_hash": "555837ca-cce7-496c-8acc-552793ce969a"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "browser_hash": "555837ca-cce7-496c-8acc-552793ce969a"
}'

echo '{
  "browser_hash": "555837ca-cce7-496c-8acc-552793ce969a"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "browser_hash": "555837ca-cce7-496c-8acc-552793ce969a"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`browser`

jstag.send("Chrome/130.0.0.0")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"Chrome/130.0.0.0"'

echo '"Chrome/130.0.0.0"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("Chrome/130.0.0.0");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Attribution

Field	Short Description	Long Description	Example
`utm_campaign`	UTM Campaign: Most Recent	An individual's most recently observed UTM campaign.	"mycampaign1"
`utm_campaigns`	UTM Campaign: All	The set of an individual's N most recently observed UTM campaigns.	["mycampaign1", "mycampaign0"]
`utm_source`	UTM Source: Most Recent	An individual's most recently observed UTM source.	"instagram"
`utm_sources`	UTM Campaign: All	The set of an individual's N most recently observed UTM sources.	["instagram", "google"]
`utm_term`	UTM Term: Most Recent	An individual's most recently observed UTM term.	"winter coats"
`utm_terms`	UTM Campaign: All	The set of an individual's N most recently observed UTM terms.	["winter coats"]
`utm_content`	UTM Content: Most Recent	An individual's most recently observed UTM content.	"spanish"
`utm_contents`	UTM Content: All	The set of an individual's N most recently observed UTM contents.	["spanish"]
`utm_medium`	UTM Medium: Most Recent	An individual's most recently observed UTM medium.	"paid"
`utm_mediums`	UTM Campaign: All	The set of an individual's N most recently observed UTM mediums.	["paid"]
`ly_impressions`	Attribution: Impressions	A map of campaign impressions for an individual for Lytics-managed campaigns.	{"content-rec-modal": 10}
`ly_conversions`	Attribution: Conversions	A map of campaign conversions for an individual for Lytics-managed campaigns.	{"content-rec-modal": 2}
`ly_closes`	Attribution: Closes	A map of campaign closes for an individual for Lytics-managed campaigns.	{"content-rec-modal": 7}
`ly_cancels`	Attribution: Cancels	A map of campaign cancels for an individual for Lytics-managed campaigns.	{"content-rec-modal": 1}
`ly_hover`	Attribution: Hovered	A map of campaign hovers for an individual for Lytics-managed campaigns.	{"content-rec-modal": 5}
`conversions_ts`	Conversion Events	A map of conversion events of an individual, by timestamp.	{"content-rec-modal": "2024-02-28T02:45:51.377423153Z"}
`impressions_ts`	Impression Events	A map of impression events of an individual, by timestamp.	{"content-rec-modal": "2024-02-28T02:45:51.377423153Z"}

`utm_campaign`

jstag.send({
  "utm_campaign": "mycampaign1"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_campaign": "mycampaign1"
}'

echo '{
  "utm_campaign": "mycampaign1"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_campaign": "mycampaign1"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_campaigns`

jstag.send({
  "utm_campaign": "mycampaign1"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_campaign": "mycampaign1"
}'

echo '{
  "utm_campaign": "mycampaign1"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_campaign": "mycampaign1"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_source`

jstag.send({
  "utm_source": "instagram"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_source": "instagram"
}'

echo '{
  "utm_source": "instagram"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_source": "instagram"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_sources`

jstag.send({
  "utm_source": "instagram"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_source": "instagram"
}'

echo '{
  "utm_source": "instagram"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_source": "instagram"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_term`

jstag.send({
  "utm_term": "winter coats"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_term": "winter coats"
}'

echo '{
  "utm_term": "winter coats"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_term": "winter coats"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_terms`

jstag.send({
  "utm_term": "winter coats"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_term": "winter coats"
}'

echo '{
  "utm_term": "winter coats"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_term": "winter coats"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_content`

jstag.send({
  "utm_content": "spanish"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_content": "spanish"
}'

echo '{
  "utm_content": "spanish"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_content": "spanish"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_contents`

jstag.send({
  "utm_content": "spanish"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_content": "spanish"
}'

echo '{
  "utm_content": "spanish"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_content": "spanish"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_medium`

jstag.send({
  "utm_medium": "paid"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_medium": "paid"
}'

echo '{
  "utm_medium": "paid"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_medium": "paid"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`utm_mediums`

jstag.send({
  "utm_medium": "paid"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "utm_medium": "paid"
}'

echo '{
  "utm_medium": "paid"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "utm_medium": "paid"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`ly_impressions`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`ly_conversions`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`ly_closes`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`ly_cancels`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`ly_hover`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`conversions_ts`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`impressions_ts`

jstag.send({
  "pf-widget-id": "content-rec-modal"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "pf-widget-id": "content-rec-modal"
}'

echo '{
  "pf-widget-id": "content-rec-modal"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "pf-widget-id": "content-rec-modal"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Demographic

Field	Short Description	Long Description	Example
`gender`	Gender	An individual's gender.	`"F"`
`age`	Age	An individual's age.	`38`
`locale`	Locale	An individual's locale, often determined by their browser.	`"en_US"`
`language`	Language Code	An individual's language, often determined by their browser.	`"en"`

`gender`

jstag.send({
  "gender": "F"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "gender": "F"
}'

echo '{
  "gender": "F"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "gender": "F"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`age`

jstag.send({
  "age": 38
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "age": 38
}'

echo '{
  "age": 38
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "age": 38
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`locale`

An individual's locale is usually a combination of an individual's language code and country code.

jstag.send({
  "locale": "en_US"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "locale": "en_US"
}'

echo '{
  "locale": "en_US"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "locale": "en_US"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`language`

An individual's language code, standardized by ISO-639-1 two-letter codes.

jstag.send({
  "locale": "en_US"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "locale": "en_US"
}'

echo '{
  "locale": "en_US"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "locale": "en_US"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

First Party

Field	Short Description	Long Description	Example
`user_attributes`	User Attributes	A map of custom properties for a profile.	{"role": "member", "status": "active"}
`form_data`	Form Data	A map to store custom form data for a profile.	{"field1": "value1", "field2": "value2"}

`user_attributes`

User Attributes are helpful for storing custom attributes about an individual without having to create and map additional user fields.

jstag.send({
  "attr": {
    "status": "active"
  }
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "attr": {
    "status": "active"
  }
}'

echo '{
  "attr": {
    "status": "active"
  }
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "attr": {
    "status": "active"
  }
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`form_data`

Form Data is helpful for storing custom form data from an individual without having to create and map additional user fields.

jstag.send({
  "form": {
    "field1": "value1"
  }
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "form": {
    "field1": "value1"
  }
}'

echo '{
  "form": {
    "field1": "value1"
  }
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "form": {
    "field1": "value1"
  }
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Behaviors

Field	Short Description	Long Description	Example
`hourly`	Activity by Hour	A count of an individual's activity by the hour of the day.	{"9": 1, "12": 4, "22": 1}
`hourofweek`	Activity by Hour of Week	A count of an individual's activity by the hour of the week.	{"2": 2, "140": 3, "167": 9}

`hourly`

hourly utilized the timestamp of the event being collected, and does not require any mappings.

jstag.send({
  "foo": "bar"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "foo": "bar"
}'

echo '{
  "foo": "bar"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "foo": "bar"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`hourofweek`

hourofweek utilized the timestamp of the event being collected, and does not require any mappings.

jstag.send({
  "foo": "bar"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "foo": "bar"
}'

echo '{
  "foo": "bar"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "foo": "bar"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Governance

Field	Short Description	Long Description	Example
`consent_status`	Consent Status	A map of consented marketing channels, and content status.	{"web_necessary": "consented"}
`consent_status_ts`	Consent Status (Timestamp)	A map of consented marketing channels, and when that status was updated.	{"web_necessary": "2024-02-28T02:45:51.377423153Z"}
`consent_status_source`	Consent Status (Source)	A map of consented marketing channels, and the source from which the consent came.	{"web_necessary": "onetrust"}

`consent_status`

The marketing tracking and activation channels to which an individual has expressly given consent. This typically includes the following values: "email_marketing", "sms_marketing", "push_marketing", "cookies_necessary", "cookies_performance", "web_functional", "web_targeting", "web_social".

jstag.send({
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
}'

echo '{
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`consent_status_ts`

The time at which the consent has most recently been confirmed.

jstag.send({
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
}'

echo '{
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`consent_status_source`

The source of the consent status.

jstag.send({
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
}'

echo '{
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "consent": {
    "purpose": "c0001",
    "constented": "true"
  }
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

B2B

Field	Short Description	Long Description	Example
`job_title`	Job Title	An individual's job title.	`"CEO"`
`job_role`	Job Role	An individual's job role.	`"Executive"`
`company_name`	Company Name	The name of the company at which an individual is employed.	`"Lytics, Inc."`
`company_size`	Company Size	The number of employess of the company at which an individual is employed.	`224`
`company_revenue`	Company Revenue	The annual revenue of the company at which an individual is employed.	`5e+08`
`company_industry`	Company Industry	The industry of the company at which an individual is employed.	`"Healthcare"`
`phone_business`	Business Phone	The phone number of the company at which an individual is employed.	`"555-555-5555"`

`job_title`

jstag.send("CEO")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"CEO"'

echo '"CEO"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("CEO");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`job_role`

jstag.send("Executive")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"Executive"'

echo '"Executive"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("Executive");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`company_name`

jstag.send("Lytics, Inc.")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"Lytics, Inc."'

echo '"Lytics, Inc."' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("Lytics, Inc.");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`company_size`

jstag.send(224)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '224'

echo '224' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(224);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`company_revenue`

jstag.send(5e+08)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '5e+08'

echo '5e+08' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(5e+08);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`company_industry`

jstag.send("Healthcare")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"Healthcare"'

echo '"Healthcare"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("Healthcare");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`phone_business`

jstag.send("555-555-5555")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"555-555-5555"'

echo '"555-555-5555"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("555-555-5555");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Social

Field	Short Description	Long Description	Example
`facebook_id`	Facebook ID	An individual's Facebook ID.	`"jane.doe33"`
`twitter_id`	Twitter ID	An individual's X (Twitter) ID.	`"potus"`
`pinterest_id`	Pinterest ID	An individual's Pinterest ID.	`1234567891234`
`linkedin_id`	LinkedIn ID	An Individual's LinkedIn ID.	`"jeff-dean-8b212555"`
`tiktok_id`	TikTok ID	An Individual's TikTok ID.	`"bts_official_bighit"`

`facebook_id`

jstag.send("jane.doe33")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"jane.doe33"'

echo '"jane.doe33"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("jane.doe33");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`twitter_id`

jstag.send("potus")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"potus"'

echo '"potus"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("potus");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`pinterest_id`

jstag.send(1234567891234)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '1234567891234'

echo '1234567891234' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(1234567891234);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`linkedin_id`

jstag.send("jeff-dean-8b212555")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"jeff-dean-8b212555"'

echo '"jeff-dean-8b212555"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("jeff-dean-8b212555");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`tiktok_id`

jstag.send("bts_official_bighit")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"bts_official_bighit"'

echo '"bts_official_bighit"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("bts_official_bighit");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Channels

Field	Short Description	Long Description	Example
`channel_activity_first_ts`	Activity By Channel: First/Oldest	The earliest observed activity for an individual in a channel.	{"web": "2024-09-13T20:34:17.546Z"}
`channel_activity_last_ts`	Activity By Channel: Most Recent	The most recently observed activity for an individual in a channel.	{"web": "2023-01-11T20:22:57.249Z"}

`channel_activity_first_ts`

jstag.send({
  "channel": "web",
  "timestamp": "2024-09-13T20:34:17.546Z"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "channel": "web",
  "timestamp": "2024-09-13T20:34:17.546Z"
}'

echo '{
  "channel": "web",
  "timestamp": "2024-09-13T20:34:17.546Z"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "channel": "web",
  "timestamp": "2024-09-13T20:34:17.546Z"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`channel_activity_last_ts`

jstag.send({
  "channel": "web",
  "timestamp": "2023-01-11T20:22:57.249Z"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "channel": "web",
  "timestamp": "2023-01-11T20:22:57.249Z"
}'

echo '{
  "channel": "web",
  "timestamp": "2023-01-11T20:22:57.249Z"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "channel": "web",
  "timestamp": "2023-01-11T20:22:57.249Z"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Web

Field	Short Description	Long Description	Example
`_uid`	Web Cookie Id: Current	The most recently observed cookie for an individual's browser, as generated by Lytics' JSTag.	"50b772f5-a0be-42f2-8828-84b8db5d5a23"
`refdomain`	Web Referrer Domains	The set of referring web domains for an individual.	["facebook.com"]
`action_web_count`	Web Actions: Count	A set of counts of various activities observed in web sources.	{"pageview": 45}
`action_web_ts`	Web Actions: Most Recent	A set of the most recent timestamps of various activities observed in the billing sources.	{"pageview": "2024-09-10T12:00:00Z"}
`analytics_cohorts`	Analytics Cohorts	A set of the analytics cohorts of which an individual is a member	["group1", "group2"]

`_uid`

jstag.send("50b772f5-a0be-42f2-8828-84b8db5d5a23")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"50b772f5-a0be-42f2-8828-84b8db5d5a23"'

echo '"50b772f5-a0be-42f2-8828-84b8db5d5a23"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("50b772f5-a0be-42f2-8828-84b8db5d5a23");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`refdomain`

jstag.send("facebook.com")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"facebook.com"'

echo '"facebook.com"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("facebook.com");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_web_count`

jstag.send({
  "action": "pageview"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "pageview"
}'

echo '{
  "action": "pageview"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "pageview"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_web_ts`

jstag.send({
  "action": "pageview"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "pageview"
}'

echo '{
  "action": "pageview"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "pageview"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`analytics_cohorts`

jstag.send([
  "group1",
  "group2"
])

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '[
  "group1",
  "group2"
]'

echo '[
  "group1",
  "group2"
]' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify([
  "group1",
  "group2"
]);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Email

Field	Short Description	Long Description	Example
`email_domain`	Email Address: Domain	The domain of an individual's email address (gmail.com, mail.google.com, lytics.com, etc.).	lytics.com
`email_list_ids`	Email Lists	The email lists to which an individual is subscribed.	{"newsletter": "subscribed"}
`email_status`	Email Subscriber Status	Optional, provides a generic subscriber status for an individual.	"active"
`action_email_count`	Email Actions: Count	A set of counts of various activities observed in email sources.	{"open": 45}
`action_email_ts`	Email Actions: Most Recent	A set of the most recent timestamps of various activities observed in email sources.	{"open": "2024-09-10T12:00:00Z"}

`email_domain`

jstag.send({
  "email_address": "[email protected]"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "email_address": "[email protected]"
}'

echo '{
  "email_address": "[email protected]"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "email_address": "[email protected]"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`email_list_ids`

jstag.send({
  "list": "newsletter",
  "status": "subscribed"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "list": "newsletter",
  "status": "subscribed"
}'

echo '{
  "list": "newsletter",
  "status": "subscribed"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "list": "newsletter",
  "status": "subscribed"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`email_status`

jstag.send("active")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"active"'

echo '"active"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("active");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_email_count`

jstag.send({
  "action": "open"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "open"
}'

echo '{
  "action": "open"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "open"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_email_ts`

jstag.send({
  "action": "open"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "open"
}'

echo '{
  "action": "open"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "open"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

SMS

Field	Short Description	Long Description	Example
`action_sms_count`	SMS Actions: Count	A set of counts of various activities observed in SMS sources.	{"send": 45}
`action_sms_ts`	SMS Actions: Most Recent	A set of the most recent timestamps of various activities observed in SMS sources.	{"send": "2024-09-10T12:00:00Z"}
`mobile_carrier`	Mobile Carrier	An individual's mobile carrier.	"vodafone"

`action_sms_count`

jstag.send({
  "action": "send"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "send"
}'

echo '{
  "action": "send"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "send"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_sms_ts`

jstag.send({
  "action": "send"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "send"
}'

echo '{
  "action": "send"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "send"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`mobile_carrier`

jstag.send("vodafone")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"vodafone"'

echo '"vodafone"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("vodafone");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

App

Field	Short Description	Long Description	Example
`app_version`	Mobile App: Version	The version of the app an individual is using.	"12.0.1"
`action_push_count`	Mobile Push Actions: Count	A set of counts of various activities observed in push sources.	{"open": 45}
`action_push_ts`	Mobile Push Actions: Most Recent	A set of the most recent timestamps of various activities observed in push sources.	{"open": "2024-09-10T12:00:00Z"}
`action_app_count`	Mobile App Actions: Count	A set of counts of various activities observed in app sources.	{"open": 45}
`action_app_ts`	Mobile App Actions: Most Recent	A set of the most recent timestamps of various activities observed in app sources.	{"open": "2024-09-10T12:00:00Z"}

`app_version`

jstag.send("12.0.1")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"12.0.1"'

echo '"12.0.1"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("12.0.1");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_push_count`

jstag.send({
  "action": "open"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "open"
}'

echo '{
  "action": "open"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "open"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_push_ts`

jstag.send({
  "action": "open"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "open"
}'

echo '{
  "action": "open"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "open"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_app_count`

jstag.send({
  "action": "open"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "open"
}'

echo '{
  "action": "open"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "open"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_app_ts`

jstag.send({
  "action": "open"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "open"
}'

echo '{
  "action": "open"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "open"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Chat

Field	Short Description	Long Description	Example
`action_chat_count`	Chat Actions: Count	A set of counts of various activities observed in chat sources.	{"reply": 45}
`action_chat_ts`	Chat Actions: Most Recent	A set of the most recent timestamps of various activities observed in chat sources.	{"reply": "2024-09-10T12:00:00Z"}

`action_chat_count`

jstag.send({
  "action": "reply"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "reply"
}'

echo '{
  "action": "reply"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "reply"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_chat_ts`

jstag.send({
  "action": "reply"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "reply"
}'

echo '{
  "action": "reply"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "reply"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Retail

Field	Short Description	Long Description	Example
`tax_exempt`	Tax Exempt	Whether an individual is tax exempt.	FALSE
`currency`	Currency	An individual's most recently used currency.	"usd"
`purchase_total`	Purchase Total	An individual's total purchase amount from retail sources, in that individual's currency.	142.01
`purchase_count`	Purchase Count	An individual's total number of purchases from retail sources.	2
`purchase_shop_total`	Purchase Total by Shop	Total amount spent by each shop.	{"mystore": 123.45}
`purchase_shop_count`	Purchase Count by Shop	Total number of purchases by each shop's name.	{"mystore": 2}
`action_retail_count`	Retail Actions: Count	A set of counts of various activities observed in retail sources.	{"refund": 45}
`action_retail_ts`	Retail Actions: Most Recent	A set of the most recent timestamps of various activities observed in retail sources.	{"refund": "2024-09-10T12:00:00Z"}
`product_ids`	Product IDs Ordered	The set of product IDs an individual has ordered.	["abc123"]
`order_ids`	Order IDs	The set of order IDs of an individual's order history.	["1294322"]

`tax_exempt`

jstag.send("false")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"false"'

echo '"false"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("false");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`currency`

jstag.send("usd")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"usd"'

echo '"usd"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("usd");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`purchase_total`

jstag.send(142.01)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '142.01'

echo '142.01' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(142.01);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`purchase_count`

jstag.send(2)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '2'

echo '2' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(2);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`purchase_shop_total`

jstag.send({
  "shop_name": "mystore",
  "total_spent": 123.45
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "shop_name": "mystore",
  "total_spent": 123.45
}'

echo '{
  "shop_name": "mystore",
  "total_spent": 123.45
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "shop_name": "mystore",
  "total_spent": 123.45
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`purchase_shop_count`

jstag.send({
  "shop_name": "mystore"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "shop_name": "mystore"
}'

echo '{
  "shop_name": "mystore"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "shop_name": "mystore"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_retail_count`

jstag.send({
  "action": "refund"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "refund"
}'

echo '{
  "action": "refund"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "refund"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_retail_ts`

jstag.send({
  "action": "refund"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "refund"
}'

echo '{
  "action": "refund"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "refund"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`product_ids`

jstag.send("abc123")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"abc123"'

echo '"abc123"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("abc123");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`order_ids`

jstag.send("1294322")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"1294322"'

echo '"1294322"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("1294322");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

CRM

Field	Short Description	Long Description	Example
`account_id`	Account ID	The account ID associated with an individual.	`"acme-corp-123"`
`lead_status`	Lead Status	The lead status associated with an individual.	`"open"`
`lead_source`	Lead Source	The lead source associated with an individual.	`"blog"`
`lead_score`	Lead Score	The lead score associated with an individual.	`0.72`
`lifecycle_stage`	Lifecycle Stage	An individual's lifecycle stage.	`"loyal"`
`opportunity_value`	Opportunity Value	The opportunity value of an individual.	`50000`

`account_id`

jstag.send("acme-corp-123")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"acme-corp-123"'

echo '"acme-corp-123"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("acme-corp-123");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`lead_status`

jstag.send("open")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"open"'

echo '"open"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("open");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`lead_source`

jstag.send("blog")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"blog"'

echo '"blog"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("blog");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`lead_score`

jstag.send(0.72)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '0.72'

echo '0.72' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(0.72);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`lifecycle_stage`

jstag.send("loyal")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"loyal"'

echo '"loyal"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("loyal");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`opportunity_value`

jstag.send(50000)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '50000'

echo '50000' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(50000);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Survey

Field	Short Description	Long Description	Example
`survey_responses`	Survey Responses	A collection of the individual's survey responses.	`{"nps":"promoter"}`

`survey_responses`

jstag.send({
  "nps": "promoter"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "nps": "promoter"
}'

echo '{
  "nps": "promoter"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "nps": "promoter"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Support

Field	Short Description	Long Description	Example
`action_survey_count`	Support Actions: Count	A set of counts of various activities observed in survey sources.	{"respond": 45}
`action_survey_ts`	Support Actions: Most Recent	A set of the most recent timestamps of various activities observed in survey sources.	{"respond": "2024-09-10T12:00:00Z"}
`csat_score`	Customer Satisfaction Score	An individual's current customer satistfaction score.	24
`support_ticket_status`	Current Support Ticket Status	An individual's support ticket status.	"open"

`action_survey_count`

jstag.send({
  "action": "respond"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "respond"
}'

echo '{
  "action": "respond"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "respond"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_survey_ts`

jstag.send({
  "action": "respond"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "respond"
}'

echo '{
  "action": "respond"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "respond"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`csat_score`

jstag.send(24)

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '24'

echo '24' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify(24);
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`support_ticket_status`

jstag.send("open")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"open"'

echo '"open"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("open");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Billing

Field	Short Description	Long Description	Example
`action_billing_count`	Billing Actions: Count	A set of counts of various activities observed in billing sources.	{"paid": 45}
`action_billing_ts`	Billing Actions: Most Recent	A set of the most recent timestamps of various activities observed in billing sources.	{"paid": "2024-09-10T12:00:00Z"}

`action_billing_count`

jstag.send({
  "action": "paid"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "paid"
}'

echo '{
  "action": "paid"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "paid"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`action_billing_ts`

jstag.send({
  "action": "paid"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "action": "paid"
}'

echo '{
  "action": "paid"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "action": "paid"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

Media

Field	Short Description	Long Description	Example
`subscription_status`	Subscription Status	An individual's subscription status.	`"active"`
`subscription_start`	Subscription Term Start	The start date of an individual's most recent subscription.	`"2024-02-28"`
`subscription_end`	Subscription Term End	The end date of an individual's most recent subscription.	`"2025-02-28"`

`subscription_status`

jstag.send("active")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"active"'

echo '"active"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("active");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`subscription_start`

jstag.send("2024-02-28")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"2024-02-28"'

echo '"2024-02-28"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("2024-02-28");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`subscription_end`

jstag.send("2025-02-28")

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '"2025-02-28"'

echo '"2025-02-28"' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify("2025-02-28");
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

jstag.send({
  "subscription_start": "2024-02-28"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "subscription_start": "2024-02-28"
}'

echo '{
  "subscription_start": "2024-02-28"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "subscription_start": "2024-02-28"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});

`subscription_end`

jstag.send({
  "subscription_end": "2025-02-28"
})

curl --request POST  
  --url https://api.lytics.io/collect/json/default  
  --header 'accept: application/json'  
  --header 'authorization: API_KEY'  
  --header 'content-type: */*'  
  --data '{
  "subscription_end": "2025-02-28"
}'

echo '{
  "subscription_end": "2025-02-28"
}' | http post htps://api.lytics.io/collect/json/default Authorization:API_KEY

pm.request.headers.add({
    key: "Authorization",
    value: "<API_KEY>"
});
pm.request.body.raw = JSON.stringify({
  "subscription_end": "2025-02-28"
});
pm.sendRequest({
    url: "https://api.lytics.io/collect/json/default",
    method: "POST",
});