Identity Key Ranks


Identity ranks in Lytics are critical to the platform's identity resolution capabilities. In Lytics, a user's identity is based upon many unique identifiers that are used to connect data across different sources. This allows businesses to comprehensively view the user's behavior and preferences, which can be used to create targeted and personalized marketing campaigns.

Identity ranks provide a way to emphasize one identifier over the other in the case of conflicts or uncertainties during the stitching or independent events into a profile.

Managing Ranks

Lytics makes managing ranks easy. Press the up or down arrow for a specific identifier to move it up or down in the list.


Altering ranks without a clear intent can cause unexpected outcomes. When managing ranks it is always best to consult with your primary technical contact at Lytics.