Metrics

Understanding how your flows are performing is crucial for optimization and success. This guide covers all available metrics, monitoring capabilities, and how to interpret flow performance data.

Overview

Flows provide comprehensive metrics at multiple levels to help you understand user behavior and flow performance.

Metrics Update Frequency

How often the numbers refresh depends on when the flow version was created:

• Versions created on or after October 15, 2026 count every move a user makes from one step to the next, and the counts refresh hourly.
• Older versions, drafts, and templates use daily snapshots, calculated once every 24 hours rather than in real time. You won't see instant changes when testing, the metrics reflect the previous day, and you should allow 24 hours for accurate reporting after flow changes.

A count that is still loading, or that failed to load, shows "—", never 0.

Canvas-Level Metrics

The main flow canvas provides high-level performance indicators for your entire flow.

Key Canvas Metrics

Entered:

• How many times users have entered this flow, across the life of the flow version
• On versions created since October 15, 2026, a user who re-enters is counted again

Completed:

• How many times users have left the flow
• On versions created since October 15, 2026, this counts every way out: reaching the end of a path, a split that couldn't place the user, or a step that was removed from the flow
• On older versions, it's Entered minus Active

Active:

• Users currently in the flow, for example held in a wait step
• On versions created since October 15, 2026, it's Entered minus Completed

Canvas Metrics Display

Access canvas metrics by:

1. Opening the metrics panel at the top of the canvas
2. Expanding the metrics section to see detailed breakdown
3. Viewing metrics snapshot on individual step cards

Detailed Metrics View

Each step offers a comprehensive metrics breakdown with historical data and trends.

Historical Data

Time Period Selection:

• Daily breakdown: See activity by specific days
• Weekly view: Understand weekly patterns

The graph follows the time range you pick. The numbers under it are lifetime counts for the flow version and don't change with the range.

On versions created since October 15, 2026, a wait step shows Waiting, the users currently held at that step. A split step shows how many times each branch was taken, including branches that lead straight out of the flow.

Profile-Level Flow Tracking

Individual user profiles show detailed flow state information, enabling personalized experiences and troubleshooting.

Flow State on Profiles

Flow Steps Array:

• Shows current position in all active flows
• Includes personalization keys from wait steps
• Updates in real-time as users progress
• Available through JavaScript and APIs

Next Steps

With a solid understanding of metrics:

1. Explore Templates for proven flow patterns