Configure Data & Insights

To get started with Data & Insights you must first activate your Data & Insights configuration. You'll only need to perform this action once as an organization Admin and depending on the age of your account may have been performed automatically for you.

1. Access Organization Administration

From the app switcher at the upper right or lower left for older accounts click on Administration to access Org Admin.

2. Access Data & Insights Configuration

From there, select Data Activation Layer to access your organization level DAL management area.

3. Set up Data & Insights

If this is your first time, you'll be presented with a Set Up Data & Insights screen. This connects your Contentstack org to your new Data & Insights org. Simply press New Data & Insights Configuration and follow the prompts.

4. Configure your Data & Insights

You'll be presented with a series of inputs from the slide out at the right.

Input Description
Title This title will be used to create your Data & Insights instance. Pick a name that best represents your org — it’ll stay fixed once set.
Domain Enter the domain (e.g. mysite.com) of the site on which you plan to install the Data & Insights tag. This can be changed later but it is best to be accurate as it will simplify the initial setup.
Connect Projects Data & Insights provides insights and additional functionality across a range of your existing Contentstack products. Here you'll choose which of those instances you'd like tied to your new DAL. As a best practice we recommend linking instances for "development", "staging" and "production".

CMS Stacks Which Stacks would you like to associate with Data & Insights? This will impact how content is synced, classified, and ultimately associated with your end consumers.
Launch Projects Which Launch project you'd like to associate with Data & Insights. This will impact what JavaScript tag is installed, be it manually or via the Launch integration.
Personalize Projects Which Personalize project should be synced with your Data & Insights managed audiences and customer profiles. This will impact how you can personalize the experience for your end consumers in real-time.

5. Create Lytics Account

Your DAL is powered by Lytics. In most cases you'll get started by selecting the "Create a New Lytics Account" option. In some cases, you may already have a Lytics account, in which case you can simply select it and "Save".

🎉 That's it. You've configured your organization to access Data & Insights. Go on to the next section where we'll configure your Data & Insights to get the most out of every customer interaction.


What’s Next

Next lets set up your first DAL