Topics & Affinities

Affinities are now called Supertopics, and this page has moved to Topics & Supertopics.

A Supertopic is the same thing an Affinity always was: one or more Topics grouped into a targetable unit. Only the name changed. Your existing Affinities are your Supertopics — nothing was migrated, rebuilt or renamed in your account.

The word affinity has not gone away, because it still describes the score, not the group:

• Lytics scores each user's interest in a Supertopic from 0 to 1. The interface calls that an affinity score, and groups it into the High Affinity, Some Affinity, Low Affinity and Uninterested bands.
• The Lytics API still uses affinity in its paths and payloads. Profile fields are unchanged too — lytics_content holds Topic scores and lytics_rollup holds Supertopic scores, as they always have. Audiences you have already built keep working, and nothing in your account needs changing.

Where to go next:

• Topics & Supertopics — how Topics and Supertopics relate.
• Supertopics — create, edit, rename, and read a Supertopic's summary.
• Topics — view, allow, and block the individual Topics in your taxonomy.
• Using Topics & Supertopics — segmentation, recommendations, and Lookalike Models.