Introduction

Consumers engage with your brand across many channels, resulting in vast amounts of rich behavioral data siloed away across various channel tools. Lytics connects to these channels via Jobs to aggregate and unify that data into a comprehensive view of the customer. This enables you to gain deeper insights, create personalized experiences, and drive revenue.

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The landscape in which your consumers interact is broad. To ensure Lytics makes it easy to both collect and deliver essential data, insights, and audiences, we have a variety of integration options.

The Basics

Import Jobs are managed by Lytics and are responsible for automating, where applicable, the process of:

1. Authenticating and managing a connection to an external system.
2. Gathering data from an external system and ingesting it in Lytics on sensible data streams.
3. Handling errors and "retry" logic.
4. Determining the cadence at which the job should run again.

Similarly, Export Jobs are managed by Lytics and are responsible for automating, where applicable, the process of:

1. Authenticating and managing a connection to an external system.
2. Gathering data like user attributes, audiences or events from Lytics and exporting it to an external system.
3. Handling errors and "retry" logic.
4. Determining the cadence at which the job should run again.