Overview

LinkedIn is a professional network platform that allows businesses and marketers to reach their customers. Integrating Lytics with LinkedIn enables you to send Lytics audiences to target LinkedIn users via ad exchange.

Authorization

If you haven't already done so, you must set up a LinkedIn account before you begin the process described below.

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Anyone using LinkedIn to create exports after June 6th, 2023 will be required to create a new auth before they create a new export due to a change made by Microsoft. The change is summarized here.

To export Lytics audiences to LinkedIn, please ensure the LinkedIn user being authenticated has access to manage DMP segments. Please refer to LinkedIn's authorization documentation for more on how LinkedIn manages access to its API.

If you are new to creating authorizations in Lytics, see the Authorizations documentation for more information.

1. Select LinkedIn from the list of providers.
2. Select the LinkedIn Sign-In method for authorization.
3. Enter your LinkedIn login credentials in the login popup and confirm the authorization.
   
4. In the Label text box, enter a name for the authorization.
5. (Optional) In the Description text box, enter a description for this authorization.
6. Click Save Authorization.

Export Audiences

Sync Lytics audiences with LinkedIn to identify and target the right users to improve the performance of your campaigns.

Integration Details

• Implementation Type: Server-side Integration.
• Implementation Technique: REST API Integration - Audience Trigger Integration.
• Frequency: Real-time Integration.
• Resulting data: LinkedIn Segments populated with users from the selected Lytics audience.

This integration uses the LinkedIn Dynamic Segments API to send the Lytics audience users. Once the job is started, it will:

1. Scan the selected Lytics audience. Get the information for the user like their IDs and other fields as per configuration. It will then use LinkedIn's DMP Segment Users endpoint to send the data.
2. The export job will run continuously. As users enter or exit the Lytics audience, they will be added to the queue. The queue will be sent to LinkedIn every 5 minutes or or when the queue reaches 1,000 users. For the users that enter the Lytics audience, the job will add the user in the LinkedIn segment and will remove the user from it as the users exit the Lytics audience.

Fields

The export job gives you an option to send Users ID to LinkedIn. You can map these IDs (Email, SHA256 Email, SHA512 Email, Google AID, and Apple IDFA) to corresponding Lytics user fields as part of job configuration.
In addition to IDs, you can also send user information like (First and last name, Title, Company name and Country) to LinkedIn.

Configuration

Follow these steps to set up and configure an export job for LinkedIn in the Lytics platform. If you are new to creating jobs in Lytics, see the Destinations documentation for more information.

1. Select LinkedIn from the list of providers.
2. Select the Export Audience job type from the list.
3. Select the Authorization you would like to use or create a new one.
4. Enter a Label to identify this job you are creating in Lytics.
5. (Optional) Enter a Description for further context on your job.
6. Select the Lytics audience to export to LinkedIn.
7. From the LinkedIn Ad Account input, select LinkedIn Ad Account where the LinkedIn matched audience exists.
8. (Optional) From the LinkedIn Audience input, select an existing LinkedIn audience to export Lytics users to. If no audience is selected, a new LinkedIn audience will be created with the name format Lytics {audience_slug} {unix-timestamp}.
9. From the Identifier Fields Mapping input, map the value from Lytics user field to LinkedIn's Identifier field. At least one identifier must be mapped. If you select email, then we will convert the email to SHA 256 hash and then send it to LinkedIn.
10. (Optional) From the Extra Field Mapping input, map the extra fields that you would like to send from Lytics to LinkedIn.
11. (Optional) Select the Existing Users checkbox to send users who already exist in the selected Lytics audience.
12. Click Start Export.
    

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When all the users in the audience at the time of export are added to a LinkedIn segment, the work will sleep for 12 hours so that the initial matching process can finish to resolve the IDs into a destination segment. The work will not send any new updates until the destination segment is built and ready.