Contentstack is a composable foundation for driving best-in-class personalized experiences. Contentstack provides an API-first CMS platform to drive the delivery of the best content to everywhere it needs to be.

Integrating Contentstack and Lytics allows you to connect content from your CMS to drive and customize Lytics Interest Engines . This connection helps to drive affinity calculations and power personalized content or product recommendations that combine user activity data and metadata from your Contentstack Stack. These calculated user attributes can also be automatically sent to Contentstack's Personalize Edge API to power real-time experiences in Contentstack Personalize.

Authorization

If you haven't already done so, you'll need to set up a Contentstack account before you begin the process described below.

Once created, you'll add a new Authorization in Lytics for Contentstack.

1. Navigate to "Account > Authorizations > Create New" and select Contentstack as the provider.

   

2. Add your Contentstack Stack API Key and Delivery Token.

   

3. Click "Complete".

Contentstack Entry Import

Once you've created an Authorization for Contentstack, you'll start a Contentstack "Import Entries" job in Lytics to sync your entries and taxonomy with your Lytics Content Graph.

1. Navigate to "Data Pipeline > Jobs > Create New" and select Contentstack as the provider.

   

2. Select your entry type (likely "article") and provide the domain on which you are serving content and have the JavaScript Tag installed.

   

3. Click "Complete".

Enable JavaScript Tag Plugin for Contentstack

Once you've imported your Contentstack entries into Lytics, you'll want to enable Lytics' JavaScript Tag to sync profile data with Contentstack's Personalize Edge API.

1. Navigate to "Account > Settings > JavaScript Tag".

2. Enter the Fields you want to send to Contentstack's Personalize Edge API, and your Personalize Project ID.

   

3. Click "Save".

Once connected, you'll be able to use any Lytics Profile Field as an attribute to tailor content for different audiences, manage variants, and run A/B tests to enhance engagement and conversions.