MediaMath is a platform that delivers digital advertising media and data management technology to advertisers worldwide.

Integrating Lytics with MediaMath allows you to leverage audiences that have been enriched with cross-channel behavior, data science scores, and content affinities in Lytics for improved targeting in your MediaMath advertising campaigns.


If you haven't already done so, you will need to set up a MediaMath account before you begin the process described below.

  1. In order to make audiences available in your MediaMath account, you will need to contact your Lytics Account Manager with a list of MediaMath organizations, agencies, and advertisers that you would like to share your audiences with.
  2. After contacting your Lytics Account Manager, we will ask MediaMath support for access to the requested resources.
  3. Once access is approved by MediaMath, our support team will activate your Lytics account so that you can export audiences and share the requested resources.

Export Audiences

Export your Lytics audiences to MediaMath for use in your advertising campaigns.

Integration Details

  • Implementation Type: Server-side Integration.
  • Implementation Technique: REST API Integration and File Based Transfer Integration.
  • Frequency: Batch Integration every day.
  • Resulting data: Segments are created in MediaMath for each export of a Lytics Audience.

This integration utilizes the MediaMath Audience Segment API to create the MediaMath taxonomy and MediaMath Server to Server Data Transfer to send Lytics audience data. Once initiated, the job will proceed as follows.

  1. A MediaMath taxonomy is created for each Lytics audience export and granted permission to be shared with the organizations, advertisers, and agencies selected during the job configuration.
  2. User with valid MediaMath IDs in the exported audiences will be batched every 10 minutes and pushed to MediaMath via data transfer to the MediaMath SFTP.
  3. As users continue to enter and exit the Lytics audience, each user will be added or removed from the corresponding MediaMath audience segment.


By default, Lytics exports the following fields to MediaMath:

Lytics User FieldDescriptionMediaMath FieldType
configurableMediaMath IDCookieIDstring


ollow these steps to set up and configure an export job for MediaMath in the Lytics platform. If you are new to creating jobs in Lytics, see the Destinations documentation for more information.

  1. Select MediaMath from the list of providers.
  2. Select the Export Audiences job type from the list.
  3. Select the Authorization you would like to use.
  4. Enter a Label to identify this job you are creating in Lytics.
  5. (Optional) Enter a Description for further context on your job.
  6. Select the audiences to export.
  7. Complete the configuration steps for your job.
    Configure MediaMath Export
  8. From the Identifier input, select the field containing the MediaMath ID.
  9. From the Organizations input, select the organizations to give permissions to. Note: if you don't see the organization, agency, or advertiser that you would like to export to, you must follow the steps in the Authorization document to set that up.
  10. From the Agencies input, select the agencies to give permissions to.
  11. From the Advertisers input, select the advertisers to give permissions to.
  12. Click Start Export.