Introduction

Content Collections in Lytics allow you to programmatically organize, filter, and segment the documents that have been scraped, enriched, and analyzed by the Lytics Content Affinity Engine. While Audiences focus on segmenting users based on their behaviors, interests, and affinities, Collections are designed to segment and curate content based on its attributes, topics, and metadata.

By creating content collections, you can gain a macro-level view of your content, allowing for easier management and curation. Collections serve as powerful tools to not only monitor the types of content being gathered, but also to define which content should be used in various applications like personalized recommendations, campaigns, and targeted experiences.

Building a content collection is a crucial step in setting up content recommendation workflows. It enables you to fine-tune which pieces of content will be recommended to users based on their interests and behaviors, ensuring that your personalization strategies align with the most relevant and enriched documents in your content library.

Resources

• Creating Content Collections: Create your first Content Collection
• Viewing, Using & Managing Collections: Learn more about Content Collections.