Viewing Topics

To view Topics in your account, click on the Standard Context Layer and select the Topics tab.

The table above displays the top 500 Topics associated with the Standard Context Layer. Each row indicates the number of documents tied to that Topic, as well as the number of users who have a Topic-score for it.

For the Standard Context Layer, Topics are generated using Lytics' Natural Language Processing (NLP) tools, as well as meta-tags from webpages. To learn more about how Topics are enriched, visit our Enrichmentdocumentation.

Blocking Topics

In some cases, Lytics' NLP tools may identify irrelevant Topics. To address this, you can block unwanted Topics by selecting the checkbox next to each one. Once blocked, the Topic will appear in the Blocked Topics table and will no longer show up on user profiles or in documents.

Topic Summary

Clicking a Topic in the Topics table opens its summary page, which reports how much of your content covers the Topic and how engaged your audience is with it. The page has two tabs, Summary and Details, and the Topic's name carries a Custom or Blocked chip where either applies.

If Lytics has no figures for the Topic at all — because nothing has been classified against it, or because no Topic by that name exists — the page says so above the tabs. A single figure Lytics could not measure reads as a dash rather than a zero.

Summary Tab

Metrics

Avg Level of Interest: The average score among users who have a score for this Topic, from 0 to 1, shown rounded down to two decimals. The band named underneath describes that average, not your users: Uninterested (below 0.25), Low Affinity (0.25 to under 0.50), Some Affinity (0.50 to under 0.75), or High Affinity (0.75 and above).
Documents: The number of documents associated with the Topic.
Users: The number of users who have a score for this Topic.

Who Is Interested

The Who is interested chart plots how your scored users are spread across the 0-to-1 range; hovering a bar reads out the users sitting at that score. Select a band in either of two ways:

Click a preset chip — High Affinity, Some Affinity, Low Affinity, Uninterested, or Any affinity. Each chip carries the number of users it selects.
Drag the two handles to set your own range. The Custom chip fills in when you do.

Bands are half-open, so a score sitting exactly on a shared edge belongs to the higher band. Expand Rule to read the SegmentQL your current selection would produce.

A Topic that no one has scored yet reports No score distribution is available for this topic yet. in place of the chart.

Segmentation With Topics

Once a band selects the users you want, there are two ways to turn it into an Audience. Both require permission to create Audiences.

Build audience opens a drawer that creates the Audience without leaving the page. It carries an editable Audience name and the identifier it will be saved under, an Audience size queried from your live audience rather than read off the chart, where the band sits on the distribution, and a ledger of who is in, who is out, and who is not counted either way — profiles with no score for this Topic fall in that last group. The Audience stays live: membership is a rule, not a saved list, so anyone whose score later moves into the band joins on their own.
Refine in audience builder hands off to the Audience Builder with the band already applied, for when you want to combine the Topic with other rules.

To include every user who has shown any interest in a Topic, use the Any affinity preset, or the Exists operator if you are building in the Audience Builder.

Details Tab

Name: The Topic as Lytics stores it.
Field: The profile field this Topic's scores are written to.
Context layer: The Context Layer that scoped the figures on this page.
Tags: Custom, Blocked, or Allowed, where they apply.
Last modified: When Lytics last processed the Topic. This is not a record of someone editing it.

Sharing a Link

The active tab and Context Layer both travel in the page's URL, so a link reproduces the view you were looking at.