The Collect Leads campaign type is used to convert unknown visitors into known leads by presenting a form to gather personal information at the right time. It can be configured down to just an email address or up to a full form, requiring job title, phone number, and organization name.
Furthermore, the campaign can be configured to only a set of pages or a subset of your total audience. This allows you to limit the collect leads form to only engaged readers who are likely to sign up, whitepaper download pages where a gated collect leads form will perform well, or only unknown visitors so the people loyal to you don't get bothered every visit.
Updated 5 months ago