Activating Data Models

There are two primary ways to use your Cloud Connect audiences:

  • Export to your downstream tools for marketing activation
  • Use as a building block for other audiences

When using Lytics Cloud Connect and Decision Engine, you can layer real-time audience rules on top of Cloud Connect audiences to make the most out of your customer data. For example, you could build a Cloud Connect audience using account-level data for a B2B use case and add one of Lytics behavioral scores to refine your targeting based on your desired user engagement level.


Regardless of your activation method, there are a few differences with Cloud Connect audiences to be aware of.

Enabling the Scheduled Sync

Because the queries that power your Cloud Connect audiences can have costs associated with your database usage, Lytics doesn’t run the scheduled sync automatically. The first time after you've created a new Cloud Connect audience, you will see a message at the top of the summary page prompting you to Enable the Scheduled Sync.


Once you click the enable button, your query will complete its first run within an hour and then continue to run at the interval you selected. The summary view, including metrics, may take up to 25 hours to populate after the audience is first enabled. If you need to disable a Cloud Connect audience from syncing at any point, you can do so from the triple dot menu.


Understanding User Counts

Throughout the app, you may see different sizes for Cloud Connect audiences. Different information is displayed in different places in the app.

On the summary page for your Cloud Connect Audience, under the "Users" statistic (shown in the graph below), you will see the number of users that are selected by the query based on the unique number of primary keys in the origin database. This may be equal to or less than the number of total rows imported and may be significantly higher than the number you see in the audience builder when utilizing this audience.
Cloud Connect Segment Summary Size

When including the Cloud Connect audience as a building block in the audience builder, you may see a different size than the user count on the summary. This will always be a smaller number if it is different. This count represents the number of users in your Lytics account who met the qualifications for the query based on matching the Lytics user field selected during the mapping phase. This is the most "accurate" representation of your Cloud Connect audience size in that if you run an export of the audience, this is the number of records that will be exported.
Cloud Connect Segment Builder Size