Activate Data Model

Because the queries that power your Cloud Connect audiences can have costs associated with your database usage, Lytics doesn’t run the scheduled sync automatically.

After you've created a new Cloud Connect audience, you will be brought back to be back to the list of all of your Data Models here you can see that the status of the newly created model will be Inactive.

To activate, click into the Data Model and click the Activate button

Once you click the Activate button, your query will complete its first run within an hour of the Next Sync On timestamp listed on the Details page and then continue to run at the interval you selected. Once synced, the Total Records metric may take up to 2 hours to display in the Data Model summary.

Data Model Field Creation

Upon activation of a Data Model Lytics will create at least one customer profile field which represents the membership of a user for the Data Model. Additional fields may be created if the Data Model was configured to include Activated Fields. Below is a guide to how to locate these generated fields within a customer profile or the Audience Builder (within Custom Fields tab)

Profile Field	Structure of Short Description	Structure of Slug
Data Model Membership	Data Model Slug (membership)	cc_Data Model Slug_membership
Data Model Activated Fields	Data Model Slug - Query Field	cc_Data Model Slug_Query Field

Deactivate Data Model

If you need to disable a Cloud Connect audience from syncing at any point, you can do so by navigating to the Data Model and clicking the Deactivate button.

Total Records vs. Count of Users

Throughout the app, you may see different sizes for Cloud Connect audiences. Different information is displayed in different places in the app.

Total Records within the Data Model Summary

On the summary page for your Cloud Connect Audience, under the Total Records statistic (shown in the graph below), you will see the number of users that are selected by the query based on the unique number of primary keys in the origin database. This may be equal to or less than the number of total rows imported and may be significantly higher than the number you see in the audience builder when utilizing this audience.

Count of Users within the Audience Builder

When adding Cloud Connect Data Model membership or activated fields to audience logic in the Audience Builder, you may see a smaller size than the Total Records on the summary. The count of users within the Audience Builder is the number of users in your Lytics account who met the qualifications for the query based on the matching Lytics user field selected during the configuration phase. This is the most accurate representation of your Cloud Connect Data Model size as it represents the number of records that will be included in if you were to run an export of the audience.

Exporting Data Models

Once activating a Data Model, Membership, along with the configured Activated Fields will be stored as a user fields within the customer profile (to see the naming convention here) . This means to export the members of the Data Model you will first need to create an audience in the Audience Builder. You can create an audience of only members or layer in additional audience rules to get the most out of your customer data.

For example, you could build a Cloud Connect audience using account-level data for a B2B use case and add one of Lytics behavioral scores to refine your targeting based on your desired user engagement level.

To learn how to export audiences, visit our Activating Audiences documentation here.