AI & ML

Lytics AI and machine learning capabilities for schema management, content generation, and predictive analytics.

Introduction

Lytics integrates AI and machine learning throughout the platform to help you work more efficiently with your customer data. These capabilities span several areas:

  • Schema Suggestions: AI-powered analysis of your incoming data to recommend field definitions and mappings.
  • SQL Generation: Natural language to SQL translation for querying your connected data sources.
  • Template Generation: LLM-powered generation of data transformation templates in Jsonnet, Handlebars, or JavaScript.
  • Segment Translation: Convert SegmentQL expressions into human-readable descriptions.
  • Behavioral Scores: Predictive scoring models that quantify user engagement patterns.
  • Predictive Modeling: Build lookalike and predictive audiences using ML models.

Each of these features is covered in detail in the sections below.