Overview

Custom topics extend the Lytics content classification system beyond automatically detected topics. While the content engine automatically identifies topics from your content, custom topics allow you to define your own taxonomy and manually classify content against it.

Custom topics are useful when:

• Your content taxonomy doesn't align with automatically detected topics
• You need domain-specific topic categories (e.g., product lines, business units)
• You want to create topics from metadata rather than content analysis

API Reference

List Custom Topics

GET /v2/content/customtopic

Returns all custom topics for the account.

Create a Custom Topic

POST /v2/content/customtopic

Creates a new custom topic.

Update a Custom Topic

PUT /v2/content/customtopic/{id}

Updates an existing custom topic definition.

Delete a Custom Topic

DELETE /v2/content/customtopic/{id}

Removes a custom topic. Content previously classified under this topic will no longer have this classification.

Context Layers

Context layers add additional contextual enrichment to content and entities. They allow you to overlay additional metadata or classification on top of the standard content affinity model.

List Context Layers

GET /v2/content/contextlayer

Create a Context Layer

POST /v2/content/contextlayer

Update a Context Layer

PUT /v2/content/contextlayer/{id}

Delete a Context Layer

DELETE /v2/content/contextlayer/{id}

Content Opportunities

Content opportunities surface gaps between your audience's interests and your available content. The opportunity analysis identifies topics where user affinity is high but content coverage is low.

GET /v2/content/opportunity

Returns content opportunity analysis for the account, highlighting topic areas where creating new content could drive engagement.

Related

• Topics & Affinities - Understanding the topic and affinity system
• Content Collections - Organizing content into collections
• Content Recommendations - Serving personalized content