Flows support 90+ integration stages across email, advertising, CRM, data warehouse, analytics, and other platforms. This reference catalogs all available stages by category.
Each stage is used within a Flow's Export step to send data to an external system, or within an import configuration to pull data into Lytics.
đNot all stages listed here are available in the visual Flow builder. Some are available only via the API. Contact your Lytics account team if you need access to a stage not shown in the UI.
| Integration | Capabilities | Description |
|---|
| SendGrid | Import, Export, Send Email | Export Lytics segments as SendGrid segments, import engagement data, trigger transactional emails. |
| Braze | Export (Profiles, Events, Purchases) | Export Lytics segments to Braze as audience attributes. Import user and event data via webhooks. |
| Mailchimp | Import, List Sync | Import subscribers and campaign engagement data. Sync Lytics segments to Mailchimp lists. |
| Iterable | Import, Export | Import users and events from Iterable. Export audiences for campaign targeting. |
| Klaviyo | Export | Export Lytics audiences to Klaviyo email lists. |
| Campaign Monitor | Import, Export | Campaign Monitor email integration. |
| Brevo | Import, Export | Brevo (formerly Sendinblue) marketing platform integration. |
| Cordial | Import | Import contact data from Cordial. |
| SparkPost | Send Email | Send transactional emails through SparkPost. |
| Mailgun | Send Email | Mailgun email delivery integration. |
| Mandrill | Send Email | Mandrill transactional email service. |
| Sailthru | Import | Import list data from Sailthru. |
| Dotmailer | Import | Import contact and engagement data from Dotdigital (formerly Dotmailer). |
| iContact | Import | Import contacts and campaign data from iContact. |
| Maropost | Import | Import contacts from Maropost. |
| PostUp | Import | Import user profiles from PostUp. |
| Integration | Capabilities | Description |
|---|
| Facebook | Export (Audiences, Conversions), Import (Metrics) | Export segments as Facebook Custom Audiences. Import ad set performance metrics. Send conversion events via the Conversions API. |
| Google Ads | Export (Customer Match, Conversions) | Export audiences via Google Ads Customer Match. Track conversions. |
| LinkedIn | Export | Export audiences for LinkedIn advertising and account matching. |
| Pinterest | Export | Export custom audiences for Pinterest ad targeting. |
| TikTok | Export | Export custom audiences for TikTok ad targeting. |
| Snapchat | Export | Export custom audiences for Snapchat ad targeting. |
| Twitter/X | Export, Import | Export audiences for X (Twitter) ad targeting. Import web event data. |
| Reddit | Export | Export custom audiences for Reddit ad targeting. |
| The Trade Desk | Import (Metrics) | Import experience metrics from The Trade Desk programmatic campaigns. |
| Amazon DSP | Export | Export audiences for Amazon Display advertising. |
| AdRoll | Export | Sync Lytics segments to AdRoll audience segments. |
| Criteo | Export | Export audiences for Criteo retargeting. |
| DV360 | Export | Export audiences to Google Display & Video 360. |
| MediaMath | Export | Export audiences to MediaMath DSP. |
| Yahoo | Export | Export audiences for Yahoo advertising. |
| Taboola | Export | Export audiences for Taboola content advertising (S3-based). |
| Integration | Capabilities | Description |
|---|
| Salesforce | Import, Export | Import leads, contacts, opportunities, accounts, and custom objects. Export Lytics audiences as new leads with enrichment data. Includes duplicate rule validation. |
| HubSpot | Import, Export | Import contacts and companies. Export Lytics audiences to HubSpot contact lists. |
| Marketo | Import | Import leads and accounts from Marketo. |
| Pardot | Export | Export Lytics audiences as Pardot prospects. |
| Salesforce Marketing Cloud | Import, Export, Trigger | Import/export data extensions and lists. Trigger Marketing Cloud journeys. Import experience metrics. |
| NetSuite | Import | Import customer records from NetSuite. |
| Zendesk | Export | Export contacts and organizations to Zendesk. |
| Zuora | Import | Import subscription and billing data from Zuora. |
| Integration | Capabilities | Description |
|---|
| Google BigQuery | Import, Export | Export audiences, segment changes, and events to BigQuery. Import data from BigQuery tables. Supports BigQuery ML model creation. |
| Snowflake | Export | Export Lytics events to Snowflake tables. |
| AWS S3 | Import, Export | Import CSV/JSON files from S3. Export audience data to S3 buckets. |
| AWS Kinesis | Publish | Publish events to Kinesis streams. |
| AWS Pinpoint | Export | Export audiences to Amazon Pinpoint for messaging campaigns. |
| Azure SQL | Export | Export data to Azure SQL databases. |
| Databricks | Export | Export data to Databricks for analytics and processing. |
| Google Cloud Storage | Export | Export CSV audience data to GCS buckets. |
| Google Cloud Pub/Sub | Import, Export | Ingest events from Pub/Sub topics. Publish events to Pub/Sub. |
| Google Sheets | Export | Export audience data to Google Sheets. |
| Integration | Capabilities | Description |
|---|
| Amplitude | Import | Import events and cohort data from Amplitude. |
| Mixpanel | Import | Import event and user profile data from Mixpanel. |
| Google Analytics 4 | Export | Export event data to Google Analytics 4. |
| Optimizely | Export | Export Lytics segments to Optimizely experiments for A/B testing. |
| Localytics | Import | Import mobile activity data from Localytics. |
| Integration | Capabilities | Description |
|---|
| FullContact | Enrichment | Enrich user profiles with email, phone, and social data from FullContact. |
| Clearbit | Enrichment | B2B data enrichment using email and domain data. |
| Versium | Enrichment | Data enrichment via Versium services. |
| LiveRamp | Export | SFTP-based CSV export for identity resolution. Supports EU and US formats. |
| Unified ID 2.0 | Enrichment | UID 2.0 identity enrichment. |
| Lotame | Export | Data exchange integration with Lotame. |
| Integration | Capabilities | Description |
|---|
| OneSignal | Import | Import user and device subscription data from OneSignal. |
| Airship | Import, Export | Import compliance data. Export user streams to Airship for mobile messaging. |
| Insider | Export | Export audiences to Insider for customer engagement. |
| Customer.io | Import, Trigger | Import customer profiles. Trigger events and send data to Customer.io. |
| Integration | Capabilities | Description |
|---|
| Shopify | Import | Import order and customer data from Shopify stores. |
| BigCommerce | Import | Import order and customer data from BigCommerce. |
| Integration | Capabilities | Description |
|---|
| ContentStack | Export | Export audience schema data to ContentStack CMS. |
| Wistia | Import | Import video engagement data from Wistia. |
| Integration | Capabilities | Description |
|---|
| Webhooks | Import | Generic webhook receiver for ingesting data from any external system. |
| Custom | Varies | Custom integration framework for building bespoke stages. |
| Google Tag Manager | Setup | Configure GTM container setup for Lytics tag deployment. |
| Cheetah Digital | Export | Export audiences to Cheetah Digital for marketing automation. |
| Drift | Import | Import conversational engagement data from Drift. |
| Mapp | Import (Metrics) | Import experience metrics from Mapp marketing platform. |
| Episerver | Import, Export | Import activity data and export audiences to Episerver CMS. |
| Selligent | Export | SFTP-based audience export to Selligent. |
| LeadSquared | Export | Export leads to LeadSquared lead management. |
The following integrations exist in the platform but may be deprecated or have limited support:
| Integration | Notes |
|---|
| Silverpop | IBM Marketing Cloud (legacy). Contact and campaign import/export. |
| Eloqua | Oracle Eloqua. Event and visitor import. |
| Responsys | Oracle Responsys. File-based import. |
| BlueHornet | Acquired by Mapp. Segment/audience export. |
| RetentionScience | Retention marketing. Timed export. |
| Gigya | Customer identity platform. Export. |
